Soundpays utilizes a patented, near-ultrasonic sound technology to offer an ”actionable advertising” solution. It has been commercially deployed by sports franchises, malls, retailers, OOH sites and live events to engage their audiences and conduct real-time purchases-from-advertising content.
While the ultrasonic technology has worked perfectly in European and Japanese TV broadcast environments, it has failed with most North American broadcasters due to technical constraints that limit audio frequency range reproduction beyond the human auditory system.
Soundpays has been developing a human audible range (HAR) waveform to perform flawlessly with any TV or FM radio broadcast. This R&D has led to patent filings for two novel approaches that encode information within the audible range while concealing the presence of sound so that it cannot be perceived by a human, but can be captured by a mobile device microphone. This technology is now proven at laboratory scale and is ready for testing and refinement for commercial deployment.
Soundpays is seeking partnerships in the US broadcaster sector that would like to seize the opportunities that the technology offers and work with us on testing and commercial deployment. The partnership could potentially expand to investment and joint-ownership of the technology.
About the Technology:
Soundpays can provide ATSC 3.0-similar capability to existing ATSC 1.0 legacy broadcasting. While ATSC 3.0 will provide curated content for individual households, there is no capability of identifying viewers who find the content relevant, let alone which members of the household are actually in the room and watching the television at the time. With Soundpays, it is possible to determine the demographics of those viewers that are interested in the product (ie. potential customers) and even provide a frictionless “See Now — Buy Now” capability directly from the screen.
Soundpays offers three engagement models: one for legacy ATSC 1.0; one for ATSC 3.0 streaming television content, and an integrated ATSC 3.0 approach. Each can be enhanced with our proprietary Sound Code at the time of broadcast or in the case of ATSC 3.0 from inside the home. Our integrated ASTC 3.0 approach makes the overlay mobile friendly and interactive to the phone; thereby allowing audience members control their experience. Beyond advertisements, banner ads and product placements can be identified and made actionable. Viewers can be in their own home, on a bus, or wherever they consume their digital media.
Our Machine Learning tracks who engaged, with which content, precisely when and for how long, records initial interest, engagement level and finally conversion including purchased product-specific data. Permission digital identifiers are generated for broadcasters and advertisers; paving the way for subsequent individualized content delivery. We manage consent openly and transparently at the mobile phone. Every data point collected is approved for use by the phone owner; thereby avoiding data collection and consent issues faced by other ATSC 3.0 tracking and targeting approaches.