The question of attribution methodology forever lurks in the shadows of every mobile marketing effort. In this context, the term attribution refers to how a campaign measures user events that are a direct result of marketing activity. Such events could include, but aren’t limited to, the installation and re-installation of an app or an in-app...
We all have that friend who proudly announces the fact that they don’t have cable. Some people don’t even have a television. Perhaps I’m describing you! This has led to the common misconception that TV is dying, when in fact, it’s thriving. Unlike the rigid entertainment schedule of living rooms past, humans are able to...
