Author: Jeremiah Charles

Soundpays Attribution Data

Whether Linear TV, Connected TV, or the future with ASTC 3.0, the ability to measure and provide an individual viewers data in a highly private manner achieved by enabling content with Soundpays proprietary technology and gathering viewer-permissioned actions as Soundpays Attribution Data. While our mobile experience improves yeild by closing the loop with instant mobile...
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What Exactly is Actionable Advertising?

Soundpays utilizes a patented, near-ultrasonic sound technology to offer an ”actionable advertising” solution. It has been commercially deployed by sports franchises, malls, retailers, OOH sites and live events to engage their audiences and conduct real-time purchases-from-advertising content. While the ultrasonic technology has worked perfectly in European and Japanese TV broadcast environments, it has failed with...
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