Advanced advertiser engagement capability

Soundpays harnesses the power of ultrasonic sound-waves to intelligently change how advertisers interact with and generate data from viewers

THE PROBLEMS

Today’s advertising model relies on viewers to remember what they saw and then subsequently search for the website or go to a physical store; neither of which is immediate nor convenient. The resulting time lag between ad view and purchase, combined with the inherent friction of online (navigating for product, entering payment+shipping+ personal details) dramatically impacts sales conversion.

Advertisers do not currently have accurate means of determining who was attracted to their ad, who wants to know more or who is prepared to purchase based on seeing the ad. The industry desperately seeks to measure such attribution.

Consumers want to use their phone as their standard payment device. Paradoxically, today’s “mobile payment” offerings are largely limited to in-store, at the POS. No existing technology offers instant gratification by purchasing or respond to a call-to-action directly from the ad, wherever one may be.

THE SOLUTION

The Soundpays patent-pending technology effectively creates a new consumer engagement channel that also spawns a new commerce channel: one that eliminates friction between impulse and purchase and directly connects the user to any source of advertising, from any location, using any phone type at any time. This takes “mobile payments” beyond store-based POS readers to a true mobile landscape, whilst materially improving on user convenience.

At the same time, the technology profoundly impacts current advertising models by allowing advertisers to provide actionable offers from within their ads, understand which viewer profiles are inclined to respond to the ads (in search of supplemental information or calls to action), and, of course, realize product sales directly from their advertising content.


Soundpays is a mobile engagement solution that utilizes ultrasonic sound wave technology to deliver information directly from advertising or broadcast content to the mobile device. The solution allows users to engage with content in real time to receive supplemental information or respond to call-to-action options, including instant, single-touch purchases from an ad, while viewing an ad; whether it be on TV, Online or digital signage.

Soundpays is a “bid idea” play. The company is in the process of creating an entirely new market Category Sector for interaction with advertising/broadcast content complete with a truly mobile payment capability. Soundpays has identified issues with present-day technology capabilities for engaging, attribution tracking and mobile payments, and is designing this new engagement category to solve them.

A NEW ENGAGEMENT AND COMMERCE CHANNEL

SOUNDPAYS IS CHANGING THE WAY ADVERTISERS INTERACT WITH VIEWERS

SEE HOW

DIGITAL MUSINGS

Ultrasonic technology is changing the marketing, digital, broadcast, and signage space, and understandably, there is a ton of questions. Thankfully, we blog on the regular to educate you (and ourselves!).

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