Soundpays™ Inc. was founded in 2015 and is located in Toronto, Ontario, Canada. The company provides ultrasonic sound-based technology solutions for Advertisers and Broadcast content providers.

Soundpays™ is dedicated to harnessing ultrasonic sound waves to create new frictionless engagement and commerce channels which directly connects the phone to visual content and display advertising.

Our vision is that every single screen or sign, whether in or out-of-home, will be perpetually transmitting supplementary information (ultrasonically) which can be downloaded and instantly acted upon, by any phone, in any location, at any time.

Steve Doswell

Chief Executive Officer

Steve Doswell (CEO) has been a co-founder or on the initial executive teams of three Canadian start-ups; all of which were grown to 400-500 employees prior to being acquired. Two of these companies executed successful IPOs along the way; one of which held the TSX all-time record for fastest appreciation within the first month of going public. Acquiring companies were PSINet (US), Howell Data Systems (Can) and Walgreens (US). Steve has also held executive enterprise roles as GM of Ericsson Canada and COO of AOL Canada.

Doug Sutherland

Chief Technology Officer

Implemented award-winning CIBC- Tim Hortons Double-Double card. ○ Developed social interaction solution for timeplay; Canada’s biggest entertainment app (4 M downloads). ○ C-Level Tech role for 2 successful IPO’s.

Bill Bryer

SVP of Business Development

Bill has over 25 years of enterprise sales leadership; initially for Williams Communications with a North American mandate, and then as a Sales Director with TANDBERG Systems from Sweden. Since 2009, Bill has been with Cisco Systems Canada where he was responsible for the Telepresence Video offering sales and most recently, as the Client Director for major Canadian Financial Institutions. Bill is a graduate of Wilfred Laurier School of Business.

Mark Madsen

VP of Cloud Development

Mark holds a degrees in Physics, then Computing Science, from the University of Alberta (after pursuing a career in computational physics and then deciding it was the "computational" part he enjoyed).

Orest Sushko

Audio Engineering Specialist

Usman Basharat

Head of Administration

Brad Sidoruk


Jeremiah Charles

Director of Marketing

Megan Mariano

Project Manager

Nathan Youngman


Zaid Kazi

Sr. Mobile Developer