Soundpays™ Inc. was founded in 2015 and is located in Toronto, Ontario, Canada. The company provides ultrasonic sound-based technology solutions for Advertisers and Broadcast content providers.

Soundpays™ is dedicated to harnessing ultrasonic sound waves to create new frictionless engagement and commerce channels which directly connects the phone to visual content and display advertising.

Our vision is that every single screen or sign, whether in or out-of-home, will be perpetually transmitting supplementary information (ultrasonically) which can be downloaded and instantly acted upon, by any phone, in any location, at any time.

Steve Doswell

Chief Executive Officer

Steve Doswell (CEO) has been a co-founder or on the initial executive teams of three Canadian start-ups; all of which were grown to 400-500 employees prior to being acquired. Two of these companies executed successful IPOs along the way; one of which held the TSX all-time record for fastest appreciation within the first month of going public. Acquiring companies were PSINet (US), Howell Data Systems (Can) and Walgreens (US). Steve has also held executive enterprise roles as GM of Ericsson Canada and COO of AOL Canada.

Doug Sutherland

Chief Technology Officer

Implemented award-winning CIBC- Tim Hortons Double-Double card. ○ Developed social interaction solution for timeplay; Canada’s biggest entertainment app (4 M downloads). ○ C-Level Tech role for 2 successful IPO’s.

Mark Madsen

VP of Cloud Development

Mark holds a degrees in Physics, then Computing Science, from the University of Alberta (after pursuing a career in computational physics and then deciding it was the "computational" part he enjoyed).

Orest Sushko

Audio Engineering Specialist

Orest Sushko is an independent film professional, media industry consultant and educator. He leads the Film & Multiplatform Storytelling Program at Humber College in Toronto and is a principal investigator in research and development where he is developing Canada’s first ATSC 3.0 Next-Gen Broadcast Innovation Lab. His current focus is on audio watermark solutions and advancements in broadcast IP digital delivery networks. Having worked with a broad range of directors from David Cronenberg to Guillermo Del Toro, Orest’s work in film and television sound has garnered two Emmy nominations, an Emmy award, 12 Gemini nominations and 2 Genie awards.

Usman Basharat

Head of Administration

Brad Sidoruk


Jeremiah Charles

Director of Marketing

Megan Mariano

Project Manager

Nathan Youngman


Zaid Kazi

Sr. Mobile Developer

Aybar Aydin

Sound Engineer

Charm Sum Yu

iOS Mobile & Elixir Full Stack Developer

Julio Vinicius A. de Carvalho

Android Mobile & Elixir Full Stack Developer